Creative Europe - Innovation Lab: Aplicación interactiva para acercar la música clásica a las nuevas generaciones

Referencia RDRIT20220617007

Caduca 30/08/2022

To date, the world market for classical music education programs (both offline and online) is completely underdeveloped, and professional orchestras and opera houses are overwhelmed by the costs incurred in the education departments. Fortissimo responds to this market need with an online tool that consists of a digital app, a web portal with teaching materials and a digital concert hall, which once a year enables child-friendly moderated concert experiences even for schools that are far away from a concert hall. The first version of Fortissimo starts for the age group 6-7 in English, German, Italian, Polish and Croatian (soon will be added French and Spanish); other European languages and other age groups (3-5/8-10/11-15) will follow.
Fortissimo tries to reach its users via the education ministries and school authorities as well as via teachers, orchestras, opera houses and parents. A low-price license model guarantees the accessibility and at the same time the development of a sustainable business model.
Fortissimo is the first education project of this magnitude and is only possible through intercultural cooperation – the project is far too expensive for a single partner. To date, they have 14 partner institutions. With Fortissimo contributes to a future where children have full access to digital tools that enable them to learn differently, and in a playful way.
Who does Fortissimo aim to?
Cultural institutions:
All European professional orchestras and opera houses have started to set up their own education departments in recent years because investing in young audiences has become indispensable for the future. The cultural institutions have recognized that they can only win this young audience with appropriate educational programs. However, the necessary financial resources are lacking for their implementation. A look into statistics gives a frightening picture: A European survey shows that only 33% of the population are interested in traditional cultural offers. Only a few are frequent visitors, more than half are non-visitors. According to the majority opinion, theaters should also take on social tasks, offering programs for children and young people (89%). Digital activities are missing.
Teachers:
The teaching staff, especially in elementary schools, is not trained in music education. Rather, German teachers, for example, often take on the subject of music. These teachers want to introduce the children to music and therefore need appropriate innovative teaching material that they can hardly or not find on the market. Unfortunately, the importance of music in the context of education is declining: Poland e.g. has not had music lessons for four years, or Italy has no school books for music.
Fortissimo responds to these needs and connects cultural and educational institutions with the aim of combining technological innovation, multimedia learning and live concerts. The target groups are divided into four areas: 3-5/6-7/8-10/11-15 years. At the launch 5 different programs will be available. This way the theatres can offer professional education tailored to a child-friendly musical experience without incurring any costs and teachers get professional teaching material that can be used for face-to-face teaching or distance learning.
In order to participate in the Creative Europe – Innovation Lab call, the LP is looking for organizations specialized in education as well as companies with skills in audiovisual production.
- Education partners: They will focus on bringing teachers and classes in contact with Fortissimo and disseminate the tool or include it in the own portfolio of teaching lessons.
- Audiovisual partners: They will focus on developing of audio-visual content in the app as well as in the teachers area (digital concert hall: recorded concerts with animated characters which explain and interact with the children who are assisting to the concerts at school; video tutorials for the teachers; etc.).
Advantages and innovation
The originality of the project lies in the fact that the content, skills and competences to be taught at school, primarily in the subject of music, are translated into digital instruments (specifically into an app and a web portal). Apps have not been used in the classroom to date. One of the main challenges of the project is therefore to bring innovation into schools: In the web portal the teachers have easy access to qualified teaching materials. The students, on the other side, learn skills in a playful way, associating learning with a positive experience, and they incorporate efficient learning strategies into their repertoire while playing (they can then easily transfer them to other areas). The parents, at least, have a sensible tool if they quiet their kids with their smartphones while visiting a cafe (these habits are now part of our social life and it is better if the kids play meaningful games). Comparable digital solutions on the market are missing.
The project is built on three major pillars: content development is one of them; the technical feasibility and the usability in various school scenarios is the second (desktop vs mobile versions, outdated devices, social inclusion, needs and technical know-how of the teachers, etc.); and the third important area of innovation is the digital implementation of scientifically researched learning mechanisms (from brain research, neurolinguistics, behavioral sciences, hypnosis) and their wide-ranging application from childhood onwards. Implementing this in relation to the content and the technical requirements is a challenge.
They also pursue an innovative business model: in addition to the schools, which, with the exception of textbook publishers, are hardly ever present in any business model, we also create, for the first time, a (digital) education program that can be used by all cultural institutions (without any additional costs). After 2-3 years they have a wide range of different programs to choose from.
Technical Specification or Expertise Sought
The partner sought include two types of organizations: organizations specialized in education as well as companies with skills in audiovisual production.
- Education partners: They will focus on bringing teachers and classes in contact with Fortissimo and disseminate the tool or include it in the own portfolio of teaching lessons.
- Audiovisual partners: They will focus on developing of audio-visual content in the app as well as in the teachers area (digital concert hall: recorded concerts with animated characters which explain and interact with the children who are assisting to the concerts at school; video tutorials for the teachers; etc.).
Framework program
Support to innovation
Call title and identifier
Programme:
Creative Europe Programme (CREA)
Call:
Innovation Lab (CREA-CROSS-2022-INNOVLAB)
Submission and evaluation scheme
Anticipated project budget
EUR 1 000 000
Coordinator required
No
Deadline for EoI
30/08/2022
Deadline of the call
06/09/2022
Project duration in weeks
24
Web link to the call
https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/topic-details/crea-cross-2022-innovlab

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